ISCO 08 Code 1221      Sales and marketing managers

Lead statement
Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations.

Task statement
Tasks include -

• planning and organizing special sales and marketing programmes based on sales records and market assessments;
• determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns;
• establishing and directing operational and administrative procedures related to sales and marketing activities;
• leading and managing the activities of sales and marketing staff
• planning and directing daily operations;
• establishing and managing budgets and controlling expenditure to ensure the efficient use of resources;
• overseeing the selection, training and performance of staff;
• representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other fora.

Included occupations
Examples of the occupations classified here:

• Marketing manager
• Sales manager

Notes
(NCvB; Mei 2010)